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Entries Tagged as 'Marketing'

The Secret is a Big Scam. Sorry to Break the News.

June 1st, 2007 · 14 Comments

There is a lot of hype out there surrounding the New Age book/DVD called The Secret, by Wanda Byrne. Everywhere I turn, someone is talking about it; it’s gotten press on Oprah, Larry King, and Saturday Night Live even did a skit about it. Being naturally curious (OK- maybe nosy is more like it), I […]

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Tags: Marketing · Money Management · News · Uncategorized

You Can Learn a Lot from a Caveman

May 18th, 2007 · 3 Comments

You have got to hand it to GEICO. Not only are they the fourth largest auto insurer and growing, but they managed to turn something dull like car insurance into a form of entertainment. GEICO has single-handedly sparked “caveman mania” with their caveman marketing campaign. There’s even a website dedicated to the cavemen’s chic pad […]

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Tags: Business How-To's · Marketing · News · Running a Business

eBay Alternatives (Pt. 3): DIY Auction & Selling Solutions

May 14th, 2007 · Comments Off

If you want to sell online but you wish to have absolute full control over what you sell and how you sell it, you can always start your own auction site. By starting your own site you can also charge other sellers to use the site and basically become an auction landlord (or slumlord) – […]

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Tags: Ecommerce · Marketing · Running a Business · Self Employment News

John Chow’s Blog – A Great Resource for Online Entrepreneurs

May 5th, 2007 · 7 Comments

If you’re here, you’re here because you want to make money for yourself – as a business owner, a freelancer, or maybe even as a blogger. (Unless you’re just here because of my immensely popular TurboGrafx-16 post. Gee, thanks LinkSwarm and digg…for all the traffic. From mostly non-entrepreneurial video game fans.)

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Tags: Marketing · WordPress/Blogging

Sink or Swim: Networking and the Entrepreneur

April 21st, 2007 · 2 Comments

Networking. For some it’s a dreaded word, a feared part of doing business. But, it’s absolutely vital to success, especially if you are on your own in the business world. For the typical entrepreneur, 2/3 of business comes from direct personal contact (networking and referrals). Then all entrepreneurs must be great networkers, right? Unfortunately, that’s […]

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Tags: Leadership · Marketing · Running a Business · Self Employment News


April 19th, 2007 · 4 Comments

We are moving soon and we’ll need to sell our home. Our plan is to do it DIY style: for sale by owner. Because we want all our equity and do NOT want to pay an agent’s commission, which usually is about 6%. If our home sells for $250K, that’s $15,000 out of our pocket […]

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Tags: DIY Life · Marketing · Money Management

How to Have a Business Conversation

April 17th, 2007 · Comments Off

In the course of climbing the corporate ladder, or of just managing the little corner of the world you occupy, you have to communicate with people. It’s not always easy, but you have to do it. Some of this communication amounts to simple conversation, and it’s been dawning on me for a long time now […]

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Tags: DIY Life · Leadership · Marketing · Running a Business

Adult Swim’s Low Bandwith Site – Ingenious

April 16th, 2007 · Comments Off

This is an example of extremely *smart* marketing. For those of you not hip to this, it might just look like a mid-1990′s amateur website. For those of you who are hip to what Adult Swim is doing – yeah, it obviously looks like a mid-1990′s amateur website. Which is pure marketing genius. read more

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Tags: Marketing · News

Why the TurboGrafx-16 Failed

April 16th, 2007 · 15 Comments

It was 1990, and I had just read about a revolutionary video game system only available in Japan. The tantalizing article in GamePro was short and to the point, making me covet this amazing game system (with its yummy 16-bit graphics) all the more. Everything about it – from the weird name, to its diminutive […]

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Tags: Business Profiles · Marketing · Running a Business