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JACK Or MASTER? Focus Brings Order and Success

May 5th, 2008 by rosie · No Comments

My sister works for a local company here in the New Orleans area. This company is in the process of opening up some new restaurants and cafes. They are new to this kind of endeavor, having gained success and money in a totally different arena.

I don’t mean to criticize just to be a jerk. But this company sure does things in a haphazard and disorganized fashion.

They opened up a bakery cafe about 6 months ago, with plans to open up a few more restaurants. They hired dozens of managers for the four or five different eateries before they all opened. So from the very beginning at her new job in the bakery, at least a dozen or more managers are all arguing over how things should be done, though most won’t even be staying at the bakery but are waiting for their restuaraunt to open. Employees have come and gone. The menu has been changed a few times. Prices have been raised. It’s very chaotic.

Just last week, the second restaurant opened. And while the food was mostly good, it was mass confusion. There’s a wok station. A pizza station. A salad station, and the regular menu. It was overwhelming. They are trying to offer too many varieties of food, like a cafeteria, but more upscale. Is it a restaurant or a cafeteria or a Whole Foods? Can good pizza and good noodles be made in the same place? How do you order your food? I am sure they have a few kinks to work out since this place just opened.

But when it comes to running a business, it really is better to be a master than a jack-of-all-trades. Focus your energies and efforts. Find your niche. Be a Master in your trade. You will develop a stronger business sense and avoid unnecessary confusion and wasted time and money. Be the best at what you do in your particular craft, not some handyman who does a little of this and a little of that.

Then after you are established and things are running smoothly, then consider expanding into other areas or even another business. But trying to do too much too soon will only serve to overwhelm you.

Build momentum. Focus. Succeed.

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