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Two Simple Ways to Market Yourself for Success

July 27th, 2011 by shawn · 17 Comments

Two Simple Ways to Market Yourself for Success

Real estate is a fun and lucrative business to be in; IF you can master it. There are two ways you can go about building up your career in this field: through focus and hard work, or through floundering. You know how a duck looks so smooth as it glides across the water? Well, under the surface, there are little legs paddling frantically to get the duck where it wants to go! This is kind of how your real estate career looks. You move about your day, looking good and sounding good and saying all the right things (hopefully). And behind the scenes you are pumping yourself up, preparing papers, learning scripts to use with clients, and pumping yourself up some more.

You may buy and sell Denver real estate; you may incorporate property management into your services; you may work on the Atlantic Coast….and your marketing efforts are what are what will make or break you in any scenario or city. Market yourself correctly from the beginning of your real estate career and you’ll be thankful that you put the time into learning how to do things right.

Be Remarkable

This may sound like a tall order; but it’s really not. First, let’s talk about WHY you need to be remarkable. This is easy; you need to be better than the next guy. What do you offer that other people don’t? What is going to make people talk about YOU and your services over the agent at the next desk? Start by asking yourself “If I were my own client, what would be remarkable to me?” Turn off your inner critic and consider services or perks you can offer clients that will make them remember you. Go further than the calendar that sticks to the refrigerator!

  • Offer to have the carpets cleaned when your buyers close escrow on their home
  • Offer to have one room painted
  • Offer tours to clients who are relocating
  • Offer professional photos, videos or home staging for sellers

When deciding on which services you could offer, make your list as large as possible. This will give you something to draw from no matter what your budget at the time.

Take Advantage of Free Marketing

Most real estate agents are easily roped in to creating newsletters and sending mailers, magnets and calendars to their clients. These are all fine and dandy; but there is free marketing out there and you will do well to utilize all that is at your disposal! I’m talking about free press here. In your local area, you want to be known as an expert. If you buy or sell Fort Collins real estate, you want residents of Fort Collins to know you! Step into the limelight! Ways to good PR are to write or have a press release written about the services you are offering to clients. Because you can always switch up the services and perks you offer, you can regularly release this to the public. Consider writing an article, or a regular column for a local paper…research past your large news publication, even smaller publications work for marketing purposes.

When establishing yourself as a professional in your area, remember to be yourself. Have fun. Plan ahead, and learn how to market yourself right.

Laura W. Jansen is an avid writer who covers many topics related to Lifestyle: party decorations, interior design or outdoor living. Gardening, home decorating and outdoor recreation are covered extensively for http://www.automatedhomefinder.com/.

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    Comment by svbona
    2011-08-07 15:58:25

    interesting information will need to try too when free time

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    Comment by Byron
    2011-08-09 17:44:08

    Su computadora y el internet se convertirá en una potente máquina de hacer dinero.Aprenda a vender en cualquier parte del mundo.tan solo por $27. Garantizado

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    Comment by Pakistan Travel
    2011-08-10 16:26:44

    Nice Post. Be prepared to explain your views. People who truly live the hard core style will try to convince others to see things in the same way that they see things. Keep in mind that it is impossible to get everyone to see things your way.

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    2011-08-11 02:27:10

    Thanks for sharing this. Very informative and useful.Competition is very tight in these days so we need other additional skills and perseverance to succeed.

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    Comment by Dayyad
    2011-08-11 11:55:08

    Nice post….When someone calls Bob they will probably ask him what he builds. The email address itself opens conversation.

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    Comment by monclershops
    2011-08-19 03:10:24

    Rue, deux hommes se querellent.
    ?Vous êtes un ane stupide!”
    ?Vous êtes un ane!”
    Piéton conseillé: “sommes une seule famille, pourquoi c’est à l’amiable?”

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    Comment by jacque3012
    2011-09-05 12:16:15

    Nice information we have to try this ……!

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    Comment by Best Apps
    2011-09-09 11:13:13

    Thanks for Nice Tips….I realy Apprecite for your Blog.

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    Comment by jacque smith
    2011-09-14 13:36:55

    Nice tips……its so useful for us.

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    2011-09-16 14:38:25

    Good article, I’ve bookmarked this place and shall be back :)

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    2011-09-20 09:36:59

    Great blog this. Good advice delivered in a structured manner. I’ll also be back to read more of your information, thanks.

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    2011-09-20 11:55:25

    Appreciate the tips, this blog is well structured and useful.

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    2011-09-22 15:12:53

    Great tips, marketing yourself is just another job you have to do when self-employed – as well as everything else. Thanks for the share.

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    Comment by gables estates
    2011-09-24 14:38:13

    Completely true about the motivating quote that life of real estate agents are like the ducks which paddles tirelessly with so much effort yet it looks so calm from the outside. Buyers have demands and real estate agents really are the people who can render all the help.

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    Comment by George Anderson
    2011-09-26 04:13:45

    Appreciate this tips. Interesting post.

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    2011-09-26 13:38:24

    Thank you for the information. Makes for an interesting read.

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    Comment by seslieses
    2011-10-01 15:03:00

    Nice post….When someone calls Bob they will probably ask him what he builds. The email address itself opens conversation.

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