Category Archives: Marketing

The Secret is a Big Scam. Sorry to Break the News.

There is a lot of hype out there surrounding the New Age book/DVD called The Secret, by Wanda Byrne. Everywhere I turn, someone is talking about it; it’s gotten press on Oprah, Larry King, and Saturday Night Live even did a skit about it. Being naturally curious (OK- maybe nosy is more like it), I … Continue reading

You Can Learn a Lot from a Caveman

You have got to hand it to GEICO. Not only are they the fourth largest auto insurer and growing, but they managed to turn something dull like car insurance into a form of entertainment. GEICO has single-handedly sparked “caveman mania” with their caveman marketing campaign. There’s even a website dedicated to the cavemen’s chic pad … Continue reading

eBay Alternatives (Pt. 3): DIY Auction & Selling Solutions

If you want to sell online but you wish to have absolute full control over what you sell and how you sell it, you can always start your own auction site. By starting your own site you can also charge other sellers to use the site and basically become an auction landlord (or slumlord) – … Continue reading